About us page is one of the key pages that should be present on every business website. As the name say ABOUT US include the information about the company. You could thing there is nothing more easy than that, but how to write ABOUT US page that will convert visitors into customers? Read up, we have clues to help you out.
Make your company trustworthy by including customers testimonials, industry awards and real statistics & figures. It is much easier to hire company who doesn’t write only “you should hire us”, but gives a reason why.
- Is this a big company or small?
- Is it a public company, private or family-owned business?
- How long have you been in business?
- How many customers you had?
- Who is the CEO?
- Where are you based?
- What makes your company special?
- What are its core values?
- Why should I buy from you and not from your competitor?
Try to put those information in the interesting way, to make your website visitors find what they look for and choose your company.
It is always a good idea to include an image or graphic. Info-graphics are really great to cache up all the information without any extra effort. Your team members photos would make your ABOUT US page more personal. Usually people choose the company service when they know that they will have contact with smiling, friendly personnel. Do not use stock photos.
Most important: keep it up to date! Whenever you get an important satisfied client, develop new product or get a new office – write about it! If you need a help to edit text on your website you can use our tutorial – 5 steps to change text on website (joomla)